AN IRREVERENT RENAISSANCE
PROJECT
Mixed Use w/ Luxury Hotel
LOCATION
New York, NY
CLIENT
Confidential
STATUS
In Development—Pre Design
SERVICES PROVIDED
Development Advisory | Story | Programming
VISION & STORY
What happens when Holly Golightly moves to Wall Street?
New York is a paradox that shouldn’t work—yet it does. Since its founding in 1664, the city has endlessly remade itself.
Downtown in particular embodies this layered reinvention. It’s a place of constant overlap: high and low, art and capital, couture and graffiti. Today, finance offices yield to residential towers and the power lunch is giving way to weekend brunch.
Our vision became clear: reinvent a dormant building that honors its past while exuberantly embracing its boundless future. A renaissance—not only of style, but of spirit.
For New York, by New Yorkers.
Unapologetic attitude delivered confidently through surprising offerings and bold interventions.
CROSSING A THRESHOLD
PROJECT
4-star lifestyle hotel brand
LOCATION
Riyadh & Jeddah, Saudi Arabia
CLIENT
Al Rabih Real Estate Development
STATUS
Under Construction
CREATIVE COLLABORATORS
HWKN Architecture
SERVICES PROVIDED
Positioning & Strategy | Narrative | Brand Platform
Image by HWKN Architecture
VISION & STORY
Saudi Arabia is rapidly evolving, the country itself going through a journey of identity and self-becoming. Can we create a modern hospitality brand that respects the potency of change? More specifically, can we build a hotel that captures what it feels like to transform?
Meaningful luxury lies in presence and the ability to explore the world but also the depths of oneself. Through new experiences, we find not only adventure but also self-realization and self-care.
To bring this brand platform to life, we looked at fictional spaces that could inspire our real one—the portals of transformative journeys:
Being John Malkovich, Alice down the rabbit hole, the wardrobe to Narnia. These stories rely on literal boundaries to create metaphorical ones—worlds within worlds. Thus, our concept was born: a hotel built on thresholds, where the focus is less on the spaces themselves and more on the movement between them, and the revelations that follow.
HWKN Architecture
What does it feel like to cross a threshold? To leave your world behind and experience a new one, if only briefly?
A hidden sanctuary for modern adventurers.