OUR ORIGIN STORY
“Building a hotel is a lot like making a movie…”—fateful last words
Plotwork started as a fever dream—a vision where film, development, and design fused to create a hospitality think tank. What began as a passion project grew into an advisory with a simple premise: the built world deserves the same authored point of view we expect from fiction.
What sets us apart isn’t just depth of experience—it’s how we wield it. We’re fluent in both story and strategy, fighting for what matters most: how a space feels when it opens.
KAITLYN THORNTON
About the Founder
Film academic. Editorial writer. Global design studio leader. Strategist. Development VP. And if we’re honest with ourselves, struggling photographer.
Kaitlyn's rare blend of cinema, journalism, design, and development experience lies at the heart of the advisory. Her unorthodox journey culminates in Plotwork’s cerebral, contextual approach.
Her work favors clarity over hype and character over perfection to craft places that feel inevitable to locals and magnetic to travelers. Her vision of luxury is one that feels lived-in and unapologetic—brands with an unflinching point of view and environments that age well because they’re grounded in meaning, not trend.
About our Clients
Filmmakers from Coppola to Cameron have compared filmmaking to war. The same can be said about real estate development and its inherent tension between business and beauty. It requires vision, courage, and a touch of madness.
We’re honored to work with the brave: owners, developers, investors, brands, and creatives committed to hospitality that is rooted in feelings, not finishes, and believes that “hospitality” is a borderless ethos.