STORY BASED
REAL ESTATE

CINEMATIC THINKING, FOR THE REAL WORLD.

Plotwork is a cinematic advisory & creative agency that fuses film, journalism, and design with development strategy to shape luxury hospitality projects from inception to opening.

We believe in unflinching specificity of vision rooted in the tenets of filmmaking: point of view, world-building, and emotion.

SERVICES

Plotwork partners directly with Owners, delivering fluid, strategic advisory that complements finance and asset development. Our branding practice dovetails with this work—shaping character, story, and vision to provide the creative scaffolding that guides every decision.

The Beginning

  • Context is everything. We help build your project DNA from the ground up, leveraging our unique background in cinema and luxury development to immerse ourselves in the world of the project.

  • The most important piece, the heart of everything to come. Whether for a singular project or an umbrella brand, we script the central narrative—the emotion that underpins every future guest touchpoint, programming decision, and design direction.

  • Tactical recommendations that bring the story and guest journey to life. This is a highly collaborative moment as we work closely with the architecture and operations teams.

The Middle

  • Completeness of vision. We apply the story to build layers- and guide new expressions- across all elements including uniforms, florals, scent, sound. No detail is too small, and we delight in surprises.

  • Memorable and unexpected rituals, all driven by the central storytelling. We work hand-in-hand with operational teams to curate offerings, drawing on our years of experience in the luxury hospitality industry.

  • Stories evolve. We help curate the key creative consultant team based on the overall vision. After supporting design kickoff, we provide ongoing advisory to ensure alignment with the established story.

The End

  • The big reveal. We stay through opening, underpinning sales and PR teams. From grand gestures to whisper campaigns, we provide the content and raw material for their success.

  • Evergreen storytelling. Ensuring the project’s spirit extends to marketing and operations teams even after initial opening. We craft brand playbooks and short films to support not only orchestration—but also passion—across diverse teams. 

FEATURED WORK

CONFIDENTIAL LUXURY HOTEL—NEW YORK

AL RABIH HOTELS—SAUDI ARABIA

"Every great hotel needs a myth. Kaitlyn’s gift is writing it before the doors open. She doesn’t decorate. She directs. The hotel becomes a film set. The guest, a protagonist. The stay, a story worth telling."

Bashar Wali | CEO Practice Hospitality | This Assembly

“What truly sets Plotwork apart is their cinematic approach: they don’t just help define what a building should look like, they articulate how it should feel to experience. That emotional clarity is rare—and invaluable.”

Matthias Hollwich | Founder & Principal | HWKN Architecture